Buying and selling a business takes time, planning and expertise. Long time client, Allan Taylor Mergers and Acquisitions had used Blue Zoo Creative for Confidential Business Overviews in the past (which we can’t share in any portfolio) and asked if we’d be interested in redesigning their site, helping with social media imagery and assisting in some Search Engine Optimization (SEO).
Besides the obvious tasks of making the site responsive, easy to update and visually reflect their brand, we also added some functionality to a ‘Get Started’ form that added specific questions for Allan Taylor to best prepare for a meeting with a potential client. The form gives different options depending on selected interests as well.
All this to help reach people looking to sell their business and plan for that sale as well with a company passionate about business.
We wanted to give the founders of Allan Taylor; Barbara Taylor, whose popular blog “Transaction” ran in the New York Times for three years and who was named one of “7 People Every Entrepreneur Should Follow on Twitter” by CBS MoneyWatch, and Chris Taylor, who has launched eight entrepreneurial ventures (to date) of his own, a website that was as professional and focused on business as they were.