OUR PROCESS

Specialized teams collaborating with clients to transform big ideas into reality

At Blue Zoo, we like to think of branding challenges as puzzles, tangrams to be exact. These ancient puzzles consist of seven geometric pieces which can be arranged to form an almost endless variety of shapes. We find this to be a powerful metaphor for our work and our team. There is no one correct solution for a tangram just as there is no “one-size-fits-all” marketing strategy. From a single logo design to a complex advertising campaign, our unique process will create the perfect “shape” for you and your brand.

ONE

“…If you don’t know where you are, then you don’t know where you’re going…”
Terry Pratchett

BRAND STRATEGY REVIEW

We want to get to know you first, so our process begins with discovery. During a brief brand strategy review, we’ll listen to your desires and goals, your concerns, and develop a comprehensive plan tailored to your business.

TWO

“Alone we can do so little; together we can do so much.”
Helen Keller

THE PRIDE CONTRACTOR COMMUNITY

Once we know where we are going, we can recruit the right people to help get us there. The Blue Zoo Pride is a network of more than two-dozen experienced marketing professionals. We’ll handpick a dedicated team for your project from this pool of amazing talent.

THREE

“Constant motion is the key to execution.”
Scott Belsky

INITIAL CONCEPTS

The puzzle starts to come together. At this point, we’ll be presenting initial concepts for any design, print, or marketing. If we’re developing a website, we’ll be sharing a sitemap and wireframe before building a static design for your review.

FOUR

It’s Showtime!

It’s time to deliver your message to the world! But don’t worry. The same team who helped shape your vision will be there to launch your campaign and to make sure everything communicates and is consistent.

WELCOME TO THE ZOO

FULL SERVICE

Blue Zoo is a full-service creative agency that builds brands, empowers businesses, and transforms the lives of our clients and their customers. From the delightful to the weird and from the informative to the entertaining, we create digital and print experiences that help businesses of all sizes thrive.

Think of this as your invitation to get creative with us.