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	<title>Blue Zoo Creative</title>
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	<link>http://www.bluezoocreative.com</link>
	<description>Web Design, Web Development, Social Media, Digital Advertising, and Graphic Design for Northwest Arkansas</description>
	<lastBuildDate>Thu, 16 Feb 2012 20:43:26 +0000</lastBuildDate>
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		<title>Facebook and Google Ads for Small Business</title>
		<link>http://www.bluezoocreative.com/2012/01/facebook-and-google-ads-for-small-business/</link>
		<comments>http://www.bluezoocreative.com/2012/01/facebook-and-google-ads-for-small-business/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 16:12:43 +0000</pubDate>
		<dc:creator>Collin and Eric</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[AdWords]]></category>
		<category><![CDATA[facebook ads]]></category>
		<category><![CDATA[Fayetteville Chamber of Commerce]]></category>
		<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.bluezoocreative.com/?p=1033</guid>
		<description><![CDATA[Digital Advertising for Small Business January 2012 View more presentations from Collin Condray Here is the presentation that I gave on January 19, 2012 at the Fayetteville Chamber of Commerce. Included are the basics of strategy, setup, and metrics for using Facebook ads and Google AdWords for small businesses. Unfortunately, the battery on my Flipcam [...]]]></description>
			<content:encoded><![CDATA[<div style="width:510px" id="__ss_11205986"> <strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/collincondray/digital-advertising-for-small-business-january-202" title="Digital Advertising for Small Business January 2012" target="_blank">Digital Advertising for Small Business January 2012</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/11205986" width="510" height="426" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>
<div style="padding:5px 0 12px"> View more <a href="http://www.slideshare.net/" target="_blank">presentations</a> from <a href="http://www.slideshare.net/collincondray" target="_blank">Collin Condray</a> </div>
</p></div>
<p>Here is the presentation that I gave on January 19, 2012 at the Fayetteville Chamber of Commerce. Included are the basics of strategy, setup, and metrics for using Facebook ads and Google AdWords for small businesses.</p>
<p>Unfortunately, the battery on my Flipcam died so we don&#8217;t have video of this presentation. However, here are the videos of our Facebook ads case study from last time:</p>
<p><iframe src="http://www.youtube.com/embed/eur0lSxsD9Q" frameborder="0" width="640" height="360"></iframe></p>
<p><iframe src="http://www.youtube.com/embed/jFkIXwvFKw4" frameborder="0" width="640" height="480"></iframe></p>
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		</item>
		<item>
		<title>A Brief Overview of Search Engine Optimization</title>
		<link>http://www.bluezoocreative.com/2012/01/a-brief-overview-of-search-engine-optimization/</link>
		<comments>http://www.bluezoocreative.com/2012/01/a-brief-overview-of-search-engine-optimization/#comments</comments>
		<pubDate>Thu, 12 Jan 2012 20:30:53 +0000</pubDate>
		<dc:creator>Collin and Eric</dc:creator>
				<category><![CDATA[Education]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[search engine optimization]]></category>

		<guid isPermaLink="false">http://www.bluezoocreative.com/?p=989</guid>
		<description><![CDATA[Web searches are still one of the most important ways that businesses are found online, but it can be mysterious how your competitors&#8217; sites are in the top search ranks while your site doesn&#8217;t show up until page three. In this talk, presented to the Northwest Arkansas Network Builders BNI group, I go over the [...]]]></description>
			<content:encoded><![CDATA[<p>Web searches are still one of the most important ways that businesses are found online, but it can be mysterious how your competitors&#8217; sites are in the top search ranks while your site doesn&#8217;t show up until page three. In this talk, presented to the <a href="https://www.facebook.com/nwabni">Northwest Arkansas Network Builders BNI group</a>, I go over the basic factors that search engines consider when deciding where your website shows up in the search rankings.</p>
<p>Here is the video of the event:</p>
<p><iframe src="http://www.youtube.com/embed/KAjkqdd7j-c?rel=0" frameborder="0" width="560" height="315"></iframe></p>
<p>And here is the PowerPoint presentation that&#8217;s in the background:</p>
<div style="width:595px" id="__ss_10911177"> <strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/collincondray/seo-basics-bni-talk" title="SEO Basics BNI Talk" target="_blank">SEO Basics BNI Talk</a></strong> <iframe src="http://www.slideshare.net/slideshow/embed_code/10911177" width="595" height="497" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe>
<div style="padding:5px 0 12px"> View more <a href="http://www.slideshare.net/" target="_blank">presentations</a> from <a href="http://www.slideshare.net/collincondray" target="_blank">Collin Condray</a> </div>
</p></div>
<div style="padding: 5px 0 12px;">This is, of course, just an overview. There are a lot of factors that influence search engines. If you&#8217;d like us to do more research on your site to find out why you&#8217;re not ranking as you should, <a title="Contact" href="http://www.bluezoocreative.com/contact/">please let us know</a>.</div>
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		<item>
		<title>Blue Zoo Creative Internet Marketing Seminars for January 2012</title>
		<link>http://www.bluezoocreative.com/2012/01/blue-zoo-creative-internet-marketing-seminars-for-january-2012/</link>
		<comments>http://www.bluezoocreative.com/2012/01/blue-zoo-creative-internet-marketing-seminars-for-january-2012/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 14:52:37 +0000</pubDate>
		<dc:creator>Collin and Eric</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Location Based Services]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[ASBTDC]]></category>
		<category><![CDATA[digital advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[facebook ads]]></category>
		<category><![CDATA[foursquare]]></category>
		<category><![CDATA[Google ads]]></category>
		<category><![CDATA[gowalla]]></category>
		<category><![CDATA[location based services]]></category>

		<guid isPermaLink="false">http://www.bluezoocreative.com/?p=979</guid>
		<description><![CDATA[This month, Collin along with the Arkansas Small Business &#38; Technology Development Center will be giving Lunch and Learn presentations on how you can use location based services such as Foursquare and Facebook Places and digital advertising using Google and Facebook ads to improve your business. The talks will be held at the Fayetteville Chamber from 11 AM to [...]]]></description>
			<content:encoded><![CDATA[<p>This month, Collin along with the <a href="http://sbtdc.uark.edu/">Arkansas Small Business &amp; Technology Development Center</a> will be giving Lunch and Learn presentations on how you can use location based services such as Foursquare and Facebook Places and digital advertising using Google and Facebook ads to improve your business. The talks will be held at the Fayetteville Chamber from 11 AM to 1 PM. Digital Advertising will be held on January 19th and Location Based Services will be held on January 26th. To sign up, please visit the <a href="http://sbtdc.uark.edu/">ASBTDC website</a>.</p>
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		<title>Merry Christmas and Happy Holidays!</title>
		<link>http://www.bluezoocreative.com/2011/12/merry-christmas-and-happy-holidays/</link>
		<comments>http://www.bluezoocreative.com/2011/12/merry-christmas-and-happy-holidays/#comments</comments>
		<pubDate>Sat, 24 Dec 2011 14:58:04 +0000</pubDate>
		<dc:creator>Collin and Eric</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Lead Stories]]></category>

		<guid isPermaLink="false">http://www.bluezoocreative.com/?p=965</guid>
		<description><![CDATA[Thanks to everyone for a great first year at Blue Zoo Creative! We’ll be closed the week between Christmas and New Years and look forward to helping more businesses get online in 2012.]]></description>
			<content:encoded><![CDATA[<p>Thanks to everyone for a great first year at Blue Zoo Creative!</p>
<p>We’ll be closed the week between Christmas and New Years and look forward to helping more businesses get online in 2012.</p>
<p><a href="http://www.bluezoocreative.com/wp-content/uploads/2011/12/BlueZooChristmas2012.jpg"><img class="alignnone size-full wp-image-966" title="BlueZooChristmas2012" src="http://www.bluezoocreative.com/wp-content/uploads/2011/12/BlueZooChristmas2012.jpg" alt="" width="600" height="600" /></a></p>
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		<title>Client Spotlight: Ozark Literacy Council</title>
		<link>http://www.bluezoocreative.com/2011/11/client-spotlight-ozark-literacy-council/</link>
		<comments>http://www.bluezoocreative.com/2011/11/client-spotlight-ozark-literacy-council/#comments</comments>
		<pubDate>Thu, 10 Nov 2011 21:25:06 +0000</pubDate>
		<dc:creator>Collin and Eric</dc:creator>
				<category><![CDATA[Web Design]]></category>
		<category><![CDATA[fayetteville]]></category>
		<category><![CDATA[literacy]]></category>
		<category><![CDATA[non-profit]]></category>
		<category><![CDATA[northwest arkansas]]></category>
		<category><![CDATA[nwa]]></category>

		<guid isPermaLink="false">http://www.bluezoocreative.com/?p=823</guid>
		<description><![CDATA[Blue Zoo Creative has been happy to work with Wendy Poole, the Executive Director of the Ozark Literacy Council to update their website. In operation for 47 years, the Ozark Literacy Council is located in Fayetteville and is Arkansas&#8217; oldest and largest literacy council. The original site had a functional but older design, but we [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.ozarkliteracy.org"><img class="alignright size-medium wp-image-784" title="OzarkLiteracy-Large" src="http://www.bluezoocreative.com/wp-content/uploads/2011/09/OzarkLiteracy-Large-187x300.jpg" alt="" width="187" height="300" /></a>Blue Zoo Creative has been happy to work with Wendy Poole, the Executive Director of the <a href="http://ozarkliteracy.org/">Ozark Literacy Council</a> to update their website. In operation for 47 years, the <a href="http://ozarkliteracy.org/">Ozark Literacy Council</a> is located in Fayetteville and is Arkansas&#8217; oldest and largest literacy council. The original site had a functional but older design, but we wanted excellent way of showing off it&#8217;s new direction and that it&#8217;s under new management. This new site has a number of new features including a blog, photo gallery, and video support.</p>
<p>Additionally, it uses the WordPress content management system which makes updating the site about as complicated as updating a Microsoft Word document. This functionality lets Wendy describe new policies and programs for our two types of students, native English speakers and international students, without needing to learn a complicated system.</p>
<p>The Ozark Literacy council has over 60 volunteers and 220 students from 35 countries. The new site is used recruit more volunteers and inform potential students how they can improve their English literacy.</p>
<p>The new website makes it easier for visitors to donate as well. With a prominent donate button as well as the ability to pay online for our annual Open Book Affair fundraiser.</p>
<p>Please visit the <a href="http://ozarkliteracy.org/">Ozark Literacy Council&#8217;s</a> website and let them know how you like their new site. If you know of anyone would needs help in developing their English literacy or would like to volunteer their time, please <a href="http://ozarkliteracy.org/contact/">contact us</a>.</p>
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		<title>Facebook Ads Case Study Part 2</title>
		<link>http://www.bluezoocreative.com/2011/11/facebook-ads-case-study-part-2/</link>
		<comments>http://www.bluezoocreative.com/2011/11/facebook-ads-case-study-part-2/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 09:31:03 +0000</pubDate>
		<dc:creator>Collin and Eric</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[facebook ads]]></category>

		<guid isPermaLink="false">http://www.bluezoocreative.com/?p=852</guid>
		<description><![CDATA[Here is part 2 of the Facebook Ads case study from the Understanding Online Ads talk hosted by the University of Arkansas’ Small Business and Technology Development Center. The speaker is Collin Condray of Blue Zoo Creative. Part 1 can be found here.]]></description>
			<content:encoded><![CDATA[<p>Here is part 2 of the Facebook Ads case study from the <a href="http://www.bluezoocreative.com/2011/09/digital-advertising-for-small-business-september-2011/">Understanding Online Ads</a> talk hosted by the <a href="http://sbtdc.uark.edu/">University of Arkansas’ Small Business and Technology Development Center</a>. The speaker is <a href="http://twitter.com/ccondray">Collin Condray</a> of <a href="http://www.bluezoocreative.com">Blue Zoo Creative</a>.</p>
<p><a href="http://www.bluezoocreative.com/2011/10/facebook-ads-case-study-part-1/">Part 1 can be found here</a>.</p>
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		</item>
		<item>
		<title>Facebook Ads Case Study Part 1</title>
		<link>http://www.bluezoocreative.com/2011/10/facebook-ads-case-study-part-1/</link>
		<comments>http://www.bluezoocreative.com/2011/10/facebook-ads-case-study-part-1/#comments</comments>
		<pubDate>Wed, 26 Oct 2011 20:57:51 +0000</pubDate>
		<dc:creator>Collin and Eric</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google ads]]></category>

		<guid isPermaLink="false">http://www.bluezoocreative.com/?p=813</guid>
		<description><![CDATA[This is part 1 of the case study excerpt from the Understanding Online Ads talk given by Collin Condray of Blue Zoo Creative on behalf of the University of Arkansas&#8217; Small Business and Technology Development Center. This presentation covers how small businesses can use Facebook and Google ads to help their business. It included how [...]]]></description>
			<content:encoded><![CDATA[<p>This is part 1 of the case study excerpt from the <a title="Digital Advertising for Small Business September 2011" href="http://www.bluezoocreative.com/2011/09/digital-advertising-for-small-business-september-2011/">Understanding Online Ads</a> talk given by Collin Condray of Blue Zoo Creative on behalf of the <a href="http://sbtdc.uark.edu/">University of Arkansas&#8217; Small Business and Technology Development Center</a>. This presentation covers how small businesses can use Facebook and Google ads to help their business. It included how they fit into the overall online strategy, best practices on setting them up, and key metrics to monitor the campaign.</p>
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		<title>Digital Advertising for Small Business September 2011</title>
		<link>http://www.bluezoocreative.com/2011/09/digital-advertising-for-small-business-september-2011/</link>
		<comments>http://www.bluezoocreative.com/2011/09/digital-advertising-for-small-business-september-2011/#comments</comments>
		<pubDate>Tue, 27 Sep 2011 14:24:28 +0000</pubDate>
		<dc:creator>Collin and Eric</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.bluezoocreative.com/?p=802</guid>
		<description><![CDATA[Digital Advertising for Small Business September 2011 View more presentations from Collin Condray This is the presentation that I gave on September 23 , 2011 at the Fayetteville Chamber of Commerce. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.]]></description>
			<content:encoded><![CDATA[<div style="width:425px" id="__ss_9443700"> <strong style="display:block;margin:12px 0 4px"><a href="http://www.slideshare.net/collincondray/digital-advertising-for-small-business-september-2011" title="Digital Advertising for Small Business September 2011" target="_blank">Digital Advertising for Small Business September 2011</a></strong> <object id="__sse9443700" width="425" height="355"><param name="movie" value="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=smallbusinessdigitaladvertising20110923-110927091728-phpapp02&#038;stripped_title=digital-advertising-for-small-business-september-2011&#038;userName=collincondray" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed name="__sse9443700" src="http://static.slidesharecdn.com/swf/ssplayer2.swf?doc=smallbusinessdigitaladvertising20110923-110927091728-phpapp02&#038;stripped_title=digital-advertising-for-small-business-september-2011&#038;userName=collincondray" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object>
<div style="padding:5px 0 12px"> View more <a href="http://www.slideshare.net/" target="_blank">presentations</a> from <a href="http://www.slideshare.net/collincondray" target="_blank">Collin Condray</a> </div>
</p></div>
<p>This is the presentation that I gave on September 23 , 2011 at the Fayetteville Chamber of Commerce. It covers the basics of strategy, setup, and metrics of using Facebook ads and Google AdWords for small businesses.</p>
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		<item>
		<title>Blue Zoo Creative Presents Understanding Online Ads Talk at the Fayetteville Chamber</title>
		<link>http://www.bluezoocreative.com/2011/09/blue-zoo-creative-presents-understanding-online-ads-talk-at-the-fayetteville-chamber/</link>
		<comments>http://www.bluezoocreative.com/2011/09/blue-zoo-creative-presents-understanding-online-ads-talk-at-the-fayetteville-chamber/#comments</comments>
		<pubDate>Wed, 14 Sep 2011 18:50:40 +0000</pubDate>
		<dc:creator>Collin and Eric</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.bluezoocreative.com/?p=774</guid>
		<description><![CDATA[Collin Condray of Blue Zoo Creative will be presenting a talk on Understanding Online Ads at the Arkansas Small Business and Technology Development Center. It will be held at the Fayetteville Chamber of Commerce on Friday, September 23 from 11 AM-1 PM .  This presentation will cover how small businesses can use online advertising such as Facebook and Google [...]]]></description>
			<content:encoded><![CDATA[<p>Collin Condray of Blue Zoo Creative will be presenting a talk on Understanding Online Ads at the <a title="opens new window" href="http://sbtdc.uark.edu/" target="_blank">Arkansas Small Business and Technology Development Center</a>. It will be held at the Fayetteville Chamber of Commerce on Friday, September 23 from 11 AM-1 PM .  This presentation will cover how small businesses can use online advertising such as Facebook and Google ads to get online traffic to their businesses. It will include how they fit into the overall online strategy, targeting them to the right audience, best practices on setting them up, and key metrics to monitor in the campaign. Registration is required and can be done on <a href="https://www.waltoncollege.uark.edu/qp/sbtdc_events_step1.asp?id=2032">ASBTDC&#8217;s website</a>. Hope to see you there!</p>
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		<title>&#8220;Simply Speaking&#8221; Says it All</title>
		<link>http://www.bluezoocreative.com/2011/08/simply-speaking-says-it-all/</link>
		<comments>http://www.bluezoocreative.com/2011/08/simply-speaking-says-it-all/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 19:08:16 +0000</pubDate>
		<dc:creator>Collin and Eric</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Web Design]]></category>
		<category><![CDATA[Amy Carletti]]></category>
		<category><![CDATA[Jenks]]></category>
		<category><![CDATA[Oklahoma]]></category>
		<category><![CDATA[Speech Pathology]]></category>

		<guid isPermaLink="false">http://www.bluezoocreative.com/?p=725</guid>
		<description><![CDATA[Eric here! Even though I&#8217;m a native of Arkansan, I often get asked why I don&#8217;t have much of a southern accent. The reason, I tell them, is because my father was a Speech Language Pathologist. While growing up, I was the guinea pig for my folks&#8217; various social experiments including&#8230;speech pathology. So when Blue [...]]]></description>
			<content:encoded><![CDATA[<p>Eric here!</p>
<p>Even though I&#8217;m a native of Arkansan, I often get asked why I don&#8217;t have much of a southern accent. The reason, I tell them, is because my father was a Speech Language Pathologist. While growing up, I was the guinea pig for my folks&#8217; various social experiments including&#8230;speech pathology.</p>
<p>So when <a title="Blue Zoo Creative" href="http://bluezoocreative.com/">Blue Zoo Creative</a> was approached about building a website for Amy Carletti&#8217;s company, &#8220;<strong><a title="Simply Speaking" href="http://www.simplyspeakingspeech.com/" target="_blank">Simply Speaking</a></strong>,&#8221; we jumped at the chance.</p>
<p><a href="http://www.bluezoocreative.com/wp-content/uploads/2011/08/SimplySpeakingPortfolio-300px.jpg"><img class="alignright size-full wp-image-727" title="SimplySpeakingPortfolio-300px" src="http://www.bluezoocreative.com/wp-content/uploads/2011/08/SimplySpeakingPortfolio-300px.jpg" alt="Simply Speaking of Jenks, Oklahoma" width="300" height="636" /></a>But back to Simply Speaking&#8230;</p>
<p>Blue Zoo Creative&#8217;s goal was to build a site that was designed so people could</p>
<ul>
<li>find solutions to their particular problems quickly</li>
<li>focus on Amy&#8217;s skills and experience,</li>
<li>showcase what people are saying about her abilities as a Speech Language Pathologist</li>
<li>make it super easy to get in touch and get the help an adult or child needs</li>
</ul>
<p>Additionally, as is the trend with most websites, we made sure she had an area to keep people updated and educated about speech pathology, her company, and other news.</p>
<p>While putting everything together, one of the testimonials popped out at us right away. Below is a small portion of the quote from a parent about their six year old&#8230;</p>
<blockquote><p><em>The progress he has made is amazing. I am able to understand him more each day and his self-esteem is getting a terrific boost. His behavior has even improved as his frustration level has decreased. </em></p></blockquote>
<p><em></em>If you&#8217;re near Jenks, Oklahoma, give Simply Speaking a call, especially if you know someone who has issues such as:</p>
<ul>
<li>Motor Speech Disorders</li>
<li>Speech Delays/Articulation Disorders</li>
<li>Language Delays/Receptive and Expressive Disorders</li>
<li>Developmental Delays</li>
<li>Oral Motor Impairments</li>
<li>Phonological Disorders</li>
<li>Voice Disorders</li>
<li>Fluency/Stuttering</li>
<li>Reading Impairments</li>
<li>Cognitive Deficits</li>
<li>Hearing Impairments</li>
<li>Accent Reduction</li>
<li>Tongue Thrust</li>
<li>Swallowing Disorders</li>
</ul>
<div>Congratulations to <a title="Blue Zoo Creative" href="http://www.bluezoocreative.com">Blue Zoo Creative&#8217;s</a> latest addition, Amy Carletti&#8217;s website and business, <strong><a title="Simply Speaking" href="http://www.simplyspeakingspeech.com/" target="_blank">Simply Speaking</a></strong>!</div>
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