Blue Zoo Creative » SEO http://www.bluezoocreative.com Website Design and Social Media for Northwest Arkansas Mon, 15 Dec 2014 17:07:01 +0000 en-US hourly 1 How to Win Friends and Influence Google http://www.bluezoocreative.com/2013/11/how-to-win-friends-and-influence-google/ http://www.bluezoocreative.com/2013/11/how-to-win-friends-and-influence-google/#comments Tue, 26 Nov 2013 00:42:44 +0000 http://www.bluezoocreative.com/?p=7028 “Engagement” is a nebulous term referring to everything from social indicators to brand recognition to customer loyalty. In this post, when we say engagement, we mean the degree to which the design and content of your website are able to draw in and hook your visitors. In Google Analytics terms, this means page views, visit […]

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“Engagement” is a nebulous term referring to everything from social indicators to brand recognition to customer loyalty. In this post, when we say engagement, we mean the degree to which the design and content of your website are able to draw in and hook your visitors. In Google Analytics terms, this means page views, visit duration, bounce rate and returning visitors. In a nutshell, we’re talking about the amount of time visitors spend on your site and their tendency to return.

While more time spent on your site doesn’t necessarily translate directly to a higher conversion rate, it probably does mean that your visitor found value, has a positive impression of your brand and is more likely to return. Which, over time, increases the odds that casual visitors will convert to customers or subscribers.

There’s speculation that Google considers engagement, specifically bounce rate, in search engine result page (SERP) rankings. Matt Cutts, who heads the webspam team at Google, has said that Google does not consider bounce rate. Bounce rate data, he says, is too “noisy” to be a reliable indicator of engagement. But high-quality sites are engaging and engaging sites tend to be of higher quality, so it’s seems likely that Google is trying to crack this problem. Until they do, most of the things that engage your visitors also help with your SEO.

Things you can do to promote user engagement and make Google like you.

Open Strong

A 2012 eye-tracking study by the Missouri University of Science and Technology suggests that a website gets less than two-tenths of a second to make a first impression. When a visitor comes to your site for the first time, you have to let her know immediately that she’s in the right place.

  • A clean, professional design establishes credibility, and helps your visitor quickly process your message.
  • A compelling image or graphic leaps out and grabs user attention in those first crucial moments and communicates on a different level than text alone. Images evoke strong, immediate emotional responses.
  • A succinct, clever headline communicates almost as quickly as an image, but with more precision. It’s your opportunity to let your visitor know he’s found what he was looking for and compel him to explore your content further.

With regard to SEO, the page layout algorithm improvement signaled that Google rewards sites that show content immediately, without ads and clutter at the top of the page. It’s also worth mentioning that while keyword density has lost much of its clout with Google (and can even hurt your SEO efforts if overplayed), keyword usage in headlines is still a characteristic of high-ranking sites. This according to two independent 2013 studies of search engine ranking factors: Moz’s 2013 Search Engine Ranking Factors and Searchmetrics’ SEO Ranking Factors 2013.

Socialize

SEO professionals have speculated for a while that search engines would begin to factor social signals as an indicator of content quality and authority. Both the Moz and Searchmetrics studies suggest this is happening. A high number of mentions on social media (particularly Google +1s) is a characteristic strongly correlated with high search rankings. Both studies are careful to point out that correlation does not equal causation. In other words, although content with strong social signals tends to rank highly in search, that doesn’t mean its rank is the result of social media.

With regard to engagement, we’re more likely to try something if it’s recommended by a trusted friend or colleague. Because of the value we expect based on our friend’s recommendation, we’re more likely to both click the link and give that content or product a chance, even if it doesn’t immediately appeal to us,

Be Verbose

Writing for the web has been guided by an intuitive wisdom to “Be Succinct.” The premise being that readers found on-screen text cumbersome and reading it unpleasant. Short and sweet still holds true on a certain level (Exhibit A: Twitter). However, technological advances, along with nearly two decades of acclimation to the medium, mean it’s no longer a given that your online audience prefers short content.

Over the last couple years, products like Pocket, Instapaper and Readability and sites like Longreads and The Atavist have found success catering to the demand for long-form online writing. And the principle extends to marketing copy. Neil Patel, co-founder of Crazy Egg, tested lead generation with 488 words vs. 1,292 words on the homepage of his blog. The long-form version converted 7.6% better. A split test by UX gurus 37signals found that, compared to a condensed version, a long-form sales page increased signups 37.5%!

Google, too, seems to like longer content. Both the Searchmetrics study and a study by serpIQ found a positive correlation between higher word count and higher SERP ranking. Of course, this effect has limits. Your 10,000-word blog post isn’t guaranteed first position in search results. The sweet spot appears to be 500 to 1,500 words.

But…

Break it Down

Especially important with longer texts, scannable content helps your visitors find what they came for and reduces the likelihood they’ll bounce to search elsewhere. Pages with plenty of subheadings and a sprinkling of lists are easier to digest, more visually appealing and are disproportionately represented at the top of search results.

  • Use lots of headings and subheadings
  • Write short paragraphs
  • Highlight key phrases with bold or italic text
  • Make lists

See how easy that was?

The things that improve your site’s search ranking are the same things that keep visitors coming back.

Some SEO techniques are faddish and may even be damaging in the long run (we’re looking at you, keyword density). We don’t have to guess at what Google will reward or devalue with the next update. Each tweak and refinement of the search algorithm is aimed at improving the ratio of high-value sites at the top of the results. We know what Google wants. It’s the same thing consumers of online media want.

Quality content on an appealing and functional website is a future-proof SEO strategy.

Quit Monkeying Around! Join the Zoo.

Images via: http://iwdrm.tumblr.com/

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Google Hummingbird Gets Social, but Content Still King http://www.bluezoocreative.com/2013/10/google-hummingbird-gets-social-but-content-still-king/ http://www.bluezoocreative.com/2013/10/google-hummingbird-gets-social-but-content-still-king/#comments Wed, 16 Oct 2013 21:21:17 +0000 http://www.bluezoocreative.com/?p=6772 Google recently announced their new search algorithm update called Hummingbird. “Google has said content is king for years, and with long tail phrases and conversational searching, authoritative content will continue to win.” ~ Eric Ward, Search Engine Land Hummingbird is the most significant update since Caffeine in 2010. The name references their goal for Google search to […]

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Google recently announced their new search algorithm update called Hummingbird.

Google Hummingbird

“Google has said content is king for years, and with long tail phrases and conversational searching, authoritative content will continue to win.” ~ Eric Ward, Search Engine Land

Hummingbird is the most significant update since Caffeine in 2010. The name references their goal for Google search to be fast and precise, continuing in their quest to dominate online search. Hummingbird allows Google to more quickly parse full questions (as opposed to single words), and to give back answers to those questions from the content they’ve indexed.

According to Search Engine Land and Tech Cocktail, here are the top impacts from Hummingbird:

  • Google is placing additional emphasis on content that addresses customer needs and questions.
  • Include search query results data in your ad content. This will help you rank better in voice search. Make sure your website content matches the search queries. If not, then it’s time to update your website.
  • Google Analytics will no longer provide keyword data. Keyword information must be gleaned from other sources like Google Ads, your customers and social media.
  • Quality, organic links are important. Content alone may not be enough. You must have trust and authority as evidenced by quality backlinks from trusted sources.
  • Relational (think social media) information is more important. Google is connecting more information about people, places and things. This means social sharing, Open Graph Tags, and especially Google owned properties like YouTube, G+ and Authorhip are more important.
  • Mobile is becoming more important to Google and search users. Make sure your site is optimized for mobile.

Google Conversational search is also live, but not officially. Using the microphone in the search box, you can use your voice to have Google search be more conversational, understanding and feeding back information much like regular human conversation.

Conversational Search by Google

Image by Search Engine Land

Search Engine Optimization is still important, but the way you do it is changing. Dynamic and targeted content is becoming more important as Google works to improve search’s ability to help people find answers to their questions.

Key Takeaways:

  • Discover the needs and questions of your customers.
  • Answer them with quality content on your website. Blogs and FAQs are great ways to do this.
  • Make your content easily sharable
  • Sign up for Google authorship

This makes it an ideal time to update your website content.

If you want help, we just created 3 new Content Packages designed to help you keep your information useful, relevant and engaging. Blogging, testimonials, FAQs and other social sharing content are more important than ever.

Quit Monkeying Around! Join the Zoo.

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Getting Started with WordPress SEO http://www.bluezoocreative.com/2013/09/getting-started-with-wordpress-seo/ http://www.bluezoocreative.com/2013/09/getting-started-with-wordpress-seo/#comments Thu, 26 Sep 2013 15:00:12 +0000 http://www.bluezoocreative.com/?p=6635 Are you wondering where to start with SEO? Search Engine Optimization (SEO) is a wild world with a constantly changing landscape. Trends change, algorithms come and go and it can be hard to know the best solutions. The good news is that WordPress is a very SEO friendly platform. This post won’t teach you how […]

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Are you wondering where to start with SEO?help for SEO plug in

Search Engine Optimization (SEO) is a wild world with a constantly changing landscape. Trends change, algorithms come and go and it can be hard to know the best solutions. The good news is that WordPress is a very SEO friendly platform.

This post won’t teach you how to run a complete SEO campaign or all that WordPress can accomplish when it comes to search engine optimization. We’ll save those topics for another day. This post is about plugins! In particular there are two that can help your organization get results quickly with SEO.

Here are my top SEO contenders:

I. All-in-One SEO Pack

It is, as the title suggests, a fairly comprehensive solution for introducing easy-to-manage SEO components to WordPress. It offers the following:

  • Google Analytics support

  • Support for Custom Post Types

  • Advanced Canonical URLs

  • Automatically optimizes your titles for search engines

  • Generates META tags automatically

  • And more…

II. WordPress SEO by Yoast

Another comprehensive package that offers everything that All-in-One does, and also includes keyword and content analysis for your pages and posts.

Both plugins will improve your SEO without even changing the base options. They are configured with SEO standards in mind. With tweaking, however, both can become powerhouses. Do you want to integrate Google Authorship (and you should)? Done. Do you want to keep closer tabs on social media referrals? Done. These can be integrated without too much fuss.

Here are Blue Zoo, we use the SEO by Yoast plugin for our website and  recommend it to our clients.

If you are wanting to explore these solutions yourself, it would be good to experiment a little. Don’t install both at the same time! Ideally, you would have two sites to use so that you could compare performance or try them one at a time.

Use the links above to download and then install via the plugin upload function in WordPress or just search for them within the plugin section of your admin panel. Before changing the settings too much, I would strongly recommend reading the following guides:

Have fun exploring WordPress SEO and feel free to leave a comment or question. We’re happy to help!

Quit Monkeying Around! Join the Zoo.

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Essential Google Analytics Metrics – Part 3 http://www.bluezoocreative.com/2013/07/essential-google-analytics-metrics-part-3/ http://www.bluezoocreative.com/2013/07/essential-google-analytics-metrics-part-3/#comments Mon, 22 Jul 2013 15:00:58 +0000 http://www.bluezoocreative.com/?p=5838 Google Analytics is a must have step in building your online presence. As mentioned in my previous posts on Google Analytics Metrics (part 1, part 2), there are many metrics that you can use to track your online results. Analytics uses data to find patterns, measure results and help make decisions about actions to achieve […]

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Google Analytics is a must have step in building your online presence.Google Analytics Demographics

As mentioned in my previous posts on Google Analytics Metrics (part 1, part 2), there are many metrics that you can use to track your online results. Analytics uses data to find patterns, measure results and help make decisions about actions to achieve your goals.

This post covers the Demographics section of Google Analytics.

There are two subsections in the Demographics report, language and location.

1 – Your language is determined from your browser settings. When you visit a site, Google Analytics can request that information from the browser and determine the visitor’s preferred language. The codes are from one of two ISO specification (639, 3166). If you’re site is designed to have multiple languages like nwacaraccidentattorney.com, you can see which language is being viewed more and create more content for that language.

2 -Location information is provided by your ISP. Google Analytics can look up who your ISP is (Cox, Comcast, T-Mobile, etc.) and get an approximation of your location. You can do the same thing with sites like wheremyipaddress.com.

This method works well at isolating a location if you’re at home or at a business. However, mobile traffic is usually routed through a different region than your physical location. For example, if you live in Northwest Arkansas and have an AT&T iPhone, you’re probably being routed through Dallas, TX.

The initial location report is broken down by country. However, if you operate in the United States like Blue Zoo does, you can click on the name of the country and get a breakdown of traffic by state.

Since we’re in Fayetteville, Arkansas shows up as first on the list. Typically, you’ll see California, Texas and New York near the top of the list since they’re the most populous states. You will get random visitors from those states even if you’re a local company.

Once you get the list of states, you can select the state name and get a breakdown by city. If you’re trying to promote local businesses, this report will let you focus on the traffic that is closest to you physically. You can then get a better idea if your local online efforts are paying off.

If you need help interpreting Google Analytics or any of the various social media, mouse tracking, online ad tracking, or any of the other web metrics out there, please let Blue Zoo Creative know how we can help.

Measure your results for success.

Quit Monkeying Around! Join the Zoo.™

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Google Analytics Metrics-Part 2 http://www.bluezoocreative.com/2013/06/google-analytics-metrics-part-2/ http://www.bluezoocreative.com/2013/06/google-analytics-metrics-part-2/#comments Thu, 13 Jun 2013 14:00:14 +0000 http://www.bluezoocreative.com/?p=4637 As mentioned in my previous post, Google Analytics is a must have tool that Blue Zoo installs on every site we build. With so much information available about metrics, it can be confusing to know what is important to measure and track. Here are my tips on using Google Analytics metrics. The first thing you […]

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As mentioned in my previous post, Google Analytics is a must have tool that Blue Zoo installs on every site we build. With so much information available about metrics, it can be confusing to know what is important to measure and track.

Here are my tips on using Google Analytics metrics.

The first thing you see in Google Analytics is the Audience overview.

Google Anaytics

In the last post I talked about Visits, Pageviews, Pages/Visit and Avg. Visit Duration. These metrics cover how many people are coming to your site and how they are interacting with your site.

This post will cover % New Visits, Unique Visitors and Bounce Rate.

% New Visits tells you how many visitors to your site are first time visitors. As you first launch your site, this number will be very high. After you get some age on your site, it should level out. What is a good percentage for each metric? It depends on what you’re doing. If you have new products or services that you’re offering and you’re promoting them online, this number should be high. If you’re appealing to existing customers then the reverse should be true.

For more detailed information about New Visits, Look under Behaviors > New vs. Returning and look at the Avg. Visit Duration column. Are the Returning Visitors spending more time on site than the new visitors? If so, they might have a favorite category or section of the site that they’re revisiting. Explore the data to look for the engaging content. If the new visitors are spending more time on site than returning visitors, then you might not be updating your site enough or offering enough information that is different from the existing information on your site.

Bounce rate is the percentage of visitors that leave or “bounce” from your site on the first page. If you have a high bounce rate it might mean that your initial page is not compelling and needs to be redesigned. Try using A/B testing and mouse tracking to determine what keeps people reading on your site and clicking further into the site.

It could also mean that the content for the page doesn’t match the keyword that brought the visitor to the site. Ideally, each page on your should have just one focus so this doesn’t happen.

If you need help interpreting Google Analytics, social media, mouse or online ad tracking, or any other web metrics, please contact us for help.

Quit Moneying Around. Get Anaytics Today. Join the Zoo.

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10 Ways to Optimize Your Website for Sales http://www.bluezoocreative.com/2013/06/10-ways-to-optimize-your-website-for-sales/ http://www.bluezoocreative.com/2013/06/10-ways-to-optimize-your-website-for-sales/#comments Tue, 11 Jun 2013 20:14:04 +0000 http://www.bluezoocreative.com/?p=2589 Besides great visuals, you need to make your website easy to use. Good web design includes not only visual aspects, but features to make using your site easy for people. You want the layout, navigation and function to all support ease of use by website visitors, especially if you are selling products on your site. […]

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Besides great visuals, you need to make your website easy to use.website optimization

Good web design includes not only visual aspects, but features to make using your site easy for people. You want the layout, navigation and function to all support ease of use by website visitors, especially if you are selling products on your site.

Search Engine Optimization (SEO) is the process that makes your site more attractive to search engines to help boost traffic. If you want to learn how to boost your traffic, read Collin’s post on SEO for your website.

Once those people come to your site, you want to make sure that they can find what they are looking for. This blog explores some ways to optimize your website for sales, which is optimizing your site for people. In other words, making it easier to use, navigate, and find information on your site.

Lisa Schneegans, former vice president of Praxis Software, suggests 10 ways to optimize your website for sales:

  1. Test your site early and often. Plan ahead to ensure your site can handle heavy visits or shopping traffic.
  2. Test your content for misspelled words, broken links, pictures, etc.
  3. Make sure images load quickly. A page that is slow to load may drive customers away.
  4. Install, verify and test all plug-ins and upgrades to make sure they are working correctly.
  5. Load test your site to see how much traffic it can support.
  6. Create sample transactions. These simulate expected customer traffic and web transactions. By running sample transactions periodically, every five to 15 minutes, you’ll know if there is a problem before your customers do.
  7. Check the performance of your network provider. Compare a site that is similar to yours, but connected to another network. This will show you which network performs better.
  8. Add cross-sell and upsell opportunities throughout your site. For example, on our About Blue Zoo page we mention and link to our web design and social media pages. Offer suggestions for “Bestsellers” or “favorite blogs” to improve sales and create more buying opportunities.
  9. Make it easy to find and contact customer service. Providing an easy-to-find phone number on the site helps online shoppers feel more secure. Clearly state your company’s return policy on your site.
  10. Make your search function more effective. Your search function should accommodate common misspellings by returning similarly spelled items or your site’s most popular search terms.

If you have any questions about optimization, contact Collin, our in-house expert. 

Quit Monkeying Around. Get Optimized Today. Join the Zoo.

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Where Do My Website Visitors Come From? http://www.bluezoocreative.com/2013/04/where-do-my-website-visitors-come-from/ http://www.bluezoocreative.com/2013/04/where-do-my-website-visitors-come-from/#comments Thu, 04 Apr 2013 15:00:41 +0000 http://www.bluezoocreative.com/?p=3646 Increasing website traffic is a common goal of most website owners, but to do so, you have to know how visitors get to your site. There are four main sources for website visitors: organic search, paid search, direct, and referral.  Organic search and paid search is simply traffic that comes from search engines like Google. […]

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Increasing website traffic is a common goal of most website owners, but to do so, you have to know how visitors get to your site.

There are four main sources for website visitors: organic search, paid search, direct, and referral. 

SEO, website visitors

Organic search and paid search is simply traffic that comes from search engines like Google. I’ve discussed them previously in my off-site SEO and digital advertising posts.

Referral traffic sources are links on other sites back to your site.

These can be harder to obtain, but here are some common methods:

  • Include social sharing buttons on your site
    Gardens By You and Me
  • Guest posts on other websites with a link back to your site
  • Website fields on social site profiles like Twitter
    Twitter   Settings
  • Forum posts
  • Comments on blogs and other website

Direct traffic is from visitors that find your site directly as follows:

  • Directly typing your website into the browser
  • Clicking on a link in an email
  • Using a site in the browsers bookmark
  • Clicking a link embedded in a document, PDF, excel, or other file

To get more direct traffic try these actions:

  • Put your website address on your stationery, business cards, etc.
  • Include links to your site in the body and signature of your email
    Compose Mail   ccondray gmail.com   Gmail
  • Link to your site in email newsletters
  • Add buttons to your site so visitors can easily bookmark your content for return views to your site
    Blue Zoo Creative Web Design and Social Media for Northwest Arkansas

Once you know where the traffic is coming from you can prioritize where you need to put your work in to get the most out of the traffic.

If you want help getting more traffic, contact us or Get Started today! 

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8 Tips for Increasing Traffic on New Blogs http://www.bluezoocreative.com/2013/03/8-tips-for-increasing-traffic-new-blogs/ http://www.bluezoocreative.com/2013/03/8-tips-for-increasing-traffic-new-blogs/#comments Mon, 25 Mar 2013 15:00:22 +0000 http://www.bluezoocreative.com/?p=3607 Starting a new blog can seem difficult or even overwhelming.  Most of us are busy with other things in our business and personal life. I know it’s been a challenge for me to balance my writing for Blue Zoo, myself and clients! But remember that blogging is a great way to increase your visibility to […]

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Starting a new blog can seem difficult or even overwhelming. increasing traffic, blogs

Most of us are busy with other things in our business and personal life. I know it’s been a challenge for me to balance my writing for Blue Zoo, myself and clients!

But remember that blogging is a great way to increase your visibility to people looking for your products and services. Adding valuable, relevant and actionable content to your website consistently will help not only attract an audience, but also those hungry spiders that affect your search ranking. For more on search and SEO, read our blog called Where Does My Traffic Come From?

Here are 8 Tips for Increasing Traffic on New Blogs:

  • Write relevant, helpful and actionable content. To make the most impact, this needs to be done regularly, ideally every week. It’s very important to make the content useful and relevant to your target audience.
  • Learn to be a better writer. This takes time and practice. You want to tell stories that are personal, helpful and engaging.
  • Use great pictures, infographics and illustrations. Most people are very visual. Good images attract a person to read more and/ or engage with the post.
  • Learn to use your blogging platform. Most platforms, like WordPress, offer tutorials and support. Even a well written post is enhanced with good formatting, headlines, tags, etc.
  • Put your best content on social bookmarking sites like Digg.com, Delicious.com, Reditt.com, or Stumbleupon.com.
  • Share your blog posts on various social media networks. You want to encourage people to share your content and links.
  • Write articles related to your industry and submit them to sites such as GoArticles.com.
  • Submit your site to online directories relevant to your industry and niche.

OK, now that I’ve overwhelmed you, just go write something. Take one small step at a time. Build on your progress. You’ll get better with time and practice. Find out how Blue Zoo can help you plan, create or edit your content.

Quit Monkeying Around! Join the Zoo.™

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Off-Site Search Engine Optimization-basics http://www.bluezoocreative.com/2013/03/off-site-search-engine-optimization-basics/ http://www.bluezoocreative.com/2013/03/off-site-search-engine-optimization-basics/#comments Thu, 07 Mar 2013 16:00:30 +0000 http://www.bluezoocreative.com/?p=3599 In my previous post about on-site SEO, I discussed what you can do on your site to make it more attractive to search engines, but that is only half the story. The other key factor for SEO is what you can do off your website to get noticed by search engines.  Currently, the main currency in […]

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In my previous post about on-site SEO, I discussed what you can do on your site to make it more attractive to search engines, but that is only half the story.

The other key factor for SEO is what you can do off your website to get noticed by search engines. Off-site SEO

Currently, the main currency in off-site search  engine optimization is links from other sites to your site. These are known as backlinks. A site with a lot of backlinks will typically rank higher than a site that has fewer links. Convenient places to create backlinks to your site include social media profiles, social bookmarking sites (StumbleUpon, Delicious, Diigo), forum posts, and website comments (where allowed).

However, not all links are the same. The search engines weight the quality of the link as well. A link’s quality is based on whether the site is “respectable” or not. For example,  a link from CNN, an a well known and highly linked site that’s been around years, is seen as a lot more important than a link from a site that was just set up a few months ago.

Anchor text or what text you use within the link is also important. You should put the keywords that you’re trying to optimize for in the underlined text that make up the link. Here is an example of how to use anchor text.

Use “Find out more about my keyword“, not “click here to learn more about my keyword.”

The first example includes the keyword within the underlined link while the second example hyperlinks unrelated words.

One of the new factors affecting search rankings are social media shares. If a search engine sees links on Facebook, Twitter, or LinkedIn, they think that these links are more important than normal and gives them a bump in the rankings.

Make sure that you have social sharing buttons like the ones below on your site to make it easy for visitors to share your content.

If you have questions about SEO or want to increase your search engine traffic, please contact us today.

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Search Engine Optimization for Your Website http://www.bluezoocreative.com/2013/01/search-engine-optimization-for-your-website/ http://www.bluezoocreative.com/2013/01/search-engine-optimization-for-your-website/#comments Thu, 03 Jan 2013 15:00:03 +0000 http://www.bluezoocreative.com/?p=3113 Search engine optimization (SEO) is very important for attracting new visitors to your site. The way search engines rank your site has changed dramatically over the past few years. If you set your site up more than a couple of years ago with SEO in mind, you might be working with old information and be […]

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Search engine optimization (SEO) is very important for attracting new visitors to your site.

SEO

The way search engines rank your site has changed dramatically over the past few years. If you set your site up more than a couple of years ago with SEO in mind, you might be working with old information and be missing out on valuable opportunities.

There are two things that you have to work on when performing SEO on your site, on-site and off-site optimization. Both of them are very important, but on-site optimization is where you have the most control since you own your site. Here are a few things you need to keep in mind when performing on-site optimization.

If you’re trying to optimize for a specific keyword (ex. baseball hats, exercise equipment, etc.), make sure that you mention that keyword on your site. There are some recommendations about the minimum number of times you have to have the keyword on the site, but for the most part, that’s more trouble than it’s worth. Just make sure that you have the keyword in the body of the text somewhere

Next, make sure that your keyword is in the title (in the browser bar at the top of the page) and header (typically the bolded title above the main text). You also want to make sure that your keywords are in the meta description which is hidden in the HTML code and is sometimes difficult to change. We use WordPress at Blue Zoo Creative which has some great tools for the layman to easily manage these values.

The meta keywords tag used to be a very important tag, but it is no longer used by major search engines. Don’t waste your time by populating this tag.

If you have any questions about SEO, contact us to see how we can help.

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