Sports trendsetter I’m not, but I know design.

I realize I may be one of the few to not watch the Super Bowl this year.

Even the lure of the commercials didn’t get me to watch. However, I did check in on Hulu.com a few minutes ago and catch up on the highest rated commercials this year.

domain names

And, to my suprise, was shocked and amazed at the commercial from GoDaddy.com. Not because of being risque or anything, not because Joan Rivers was in it. And not because of Joan’s amazing ‘make-over.’

No, my amazement was in the fact that GoDaddy has announced how COOL it is to become one of the first people to get your own ‘.co’ web address.

That’s no typo.

.co

In my 15 years of website development…all the way back to when you had to buy all domain names through Network Solutions…back when there were only three extensions the average person could buy (.com, .net, and .org)… I have never heard a professional suggest to a business owner to NOT try to get a .com extension.

Granted, the field is pretty full with most great domain names being taken.

But that’s the point!

If you’re going to buy a domain name with a .co, and the .com is already taken, guess where your customers are going to go? The .com site, of course.

Personally, as a Graphic Designer, I would take one look at that and assume someone did a shody job at proofreading.

Don’t fall into the trap and waste your money. If someone does buy your domain name with .co AND they do the exact same thing as you, you have legal legs to stand on. Call your attorney to find out exactly how.

Read this post for more on picking a domain name, or contact a Zoo member!

Quit Monkeying Around! Join the Zoo.™